Murt Abuwala Picture

Murt Abuwala

Founder

Get to Know Murt

Murt has nearly 20 years of experience working in the pharmaceutical and biotechnology industries. His management consulting and operational experience spans licensing, marketing, sales, finance, medical, and R&D.

Prior to starting Abuwala & Co, Murt started and led the early commercialization consulting practice at Cline, Davis and Mann, a leading health care advertising agency at which he was a Senior Vice President and Director of Commercial Strategy. Prior to that role, he led the sales strategy practice at Campbell Alliance (inVentiv Health), a leading healthcare management consulting company.  And prior to joining Campbell Alliance, Murt was a Sales and Marketing Director and one of three commercial leads at a biotechnology company (now a part of PerkinElmer) at which he started and led both its marketing analytics and sales operations groups, and had responsibilities spanning sales, support, training, marketing, and finance.  He also worked at Scient (now a part of Microsoft) and Andersen (now Accenture) within the business strategy, business process, and CRM systems practices. Murt began his career as an enzyme kinetics chemist at Vertex Pharmaceuticals where patents were filed for his mathematical and experimental discoveries in neurodegenerative diseases.

Murt has worked with 30 publically traded bio-pharmaceutical companies including 7 of the top-10 global pharmaceutical companies with which he has led efforts in the areas of mergers and acquisitions, in-licensing, revenue forecasting, promotional mix optimization, marketing strategy, sales strategy, medical strategy, and process and systems development.

Murt is a Phi Beta Kappa, magna cum laude, and honors graduate of Oberlin College with a degree in biochemistry. He was part of student government, played 4th singles and 2nd doubles on the varsity tennis team , played bongos in a college band (briefly), and received awards and grants from the National Science Foundation (NSF), Howards Hughes Medical Institute (HHMI), and the American Chemical Society (ACS) for his undergraduate research.

Q&A

 What is one of your favorite quotes?

“Be the change you wish to see in the world” (Mahatma Gandhi)

What is your favorite time of day and time of the year and why?

My favorite time of the day is dawn — its quiet, the light is beautiful, and air smells great. My favorite time of the year is fall — I love the colors and temperature (in the Northeast)

What sound and scent do you love?

A couple of my of favorite scents are the smell of freshly baked bread and a fresh pot of coffee. I love the sound of a purring Ducati engine. 🙂

If you could witness any event past, present, or future what would it be and why?

I’d like to witness the first time the human race encounters extraterrestrial intelligent life. The nature of who we are as humans and our place in the universe is fascinating and the questions surrounding intelligent life – where, in what form, and the possibilities are in my opinion are one of the great mysteries.

If you won the lottery, what is the first thing you would do and why?

I’d ensure my parents don’t have to work anymore…they have worked hard their entire lives and I’d like to make their lives easier and more relaxed.

What was the first thing you bought with your own money?

I believe my first major purchase with my own money was the audio cassette “Raising Hell” by Run DMC.  🙂

If you received enough money to never need to work again, what would you spend your time doing?

I aspire to make an impact on health. Without any constraints — I’d love to work on/with: stem cells, nano-technology, and robotics (e.g., nano-bots used to deliver and modulate stem-cell differentiation for tissue repair would, for instance, be cool to work on).